Usain Bolt is the latest global sports star to file a trade mark application. While acquiring registered trade mark protection for non-traditional elements of a brand is difficult, there are examples from tennis and other sports which show how it can be done, particularly if brand owners can prove that the relevant public has come to identify those elements as originating from them. Further, the aspects for which trade mark protection is being sought cannot be merely functional.
Most notably, it must be distinctive and non-descriptive of the goods and services applied for. In order to be registrable as a trade mark, the sign for which protection is being sought must fulfil certain criteria. Rewiring financial services: the digital future.Using voice technology in financial services.Pioneering voluntary collective redress.Paving the way for autonomous last-mile delivery.Leveraging legal tech to respond to privacy concerns.
0 kommentar(er)
